At Holinova Technology, I led the design of a brand-new digital presence — creating both the company’s product website and its mobile trading platform from the ground up. With no existing design system or prior materials, my goal was to establish a modern, trustworthy, and user-friendly experience that could scale with the company's growth.
2025-2026
This project pushed me to wear many hats—researcher, strategist, designer, and collaborator—all while working from a blank slate.
Building both a website and product platform from the ground up taught me the importance of balancing simplicity with depth.
I learned how to design systems that can grow with a company’s vision while staying grounded in user needs.
Looking back, what I
value most about this project was seeing how a clear, consistent design language could bring cohesion across web and mobile experiences,
and how close collaboration with stakeholders and developers was key to turning ambitious ideas into a usable, engaging product.