Cirendipity Candles
I worked with Cirendipity Candles, a growing startup in Vancouver, BC, on a mission to reduce single-use container waste through innovative, reusable silicone candle cups. My focus was on creating an experience that authentically reflected Cirendipity Candles' sustainable brand while showcasing the benefits of their refillable silicone candle products.
Design Proposal
I developed a design strategy to enhance their online presence using visually compelling imagery and cohesive branding, differentiating Cirendipity Candles from competitors and showcasing their commitment to sustainability. Additionally, I revamped their social media strategy to engage their audience and improve brand visibility, and I designed a website mockup to enhance user experience and make it easier for customers to access their products.
UX/UI + Content Designer
2022
My Role
- Conduct UX research and workshops
- Lead social media redesign
- Establish art direction
- Graphic design
- Content writing
Social Media Mock-ups
Final Infographic Designs
Design Process
Ethnographic Research
To truly understand the complexities of people and culture, we must look beyond assumptions and immerse ourselves in the experiences of others—especially potential customers of Cirendipity Candles.
Pain Points
1. Social Media Engagement
Instagram engagement is low and inconsistent, with posts “likes” ranging from 0 to 15, despite the fact that their page has 79 “followers”. Cirendipity currently lacks a strong promotional strategy that will help in the development of a stronger brand identity.
2. Customer Relationship
While Cirendipity promoted a “giveaway contest” through instagram to help connect with users interested in their sustainable and reusable candle idea, connecting with more people outside their personal connections remains a challenge.
3. Product Sales
Cirendipity Candles does not have a platform to sell their products and relied on word-of-mouth to push their products. Without a professional platform to sell their products, it makes it very difficult for potential customers to make a purchase.
User Persona
User Journey Map
Participatory Workshop
Facilitated two 1.5-hour Zoom workshops with Cirendipity Candles' co-founders and three young
adults (ages 20-30), each conducted in Miro with four tailored activities.
The co-founders' workshop focused on
understanding their perception of the brand's sustainable identity and silicone candle
product, while the second workshop explored how potential customers viewed Cirendipity Candles'
sustainable brand.
Workshop Takeaways
1. Cirendipity and Candle Lovers have different perspectives on sustainability,
both in terms of colours and keywords used to define it
2. Potential customers are unfamiliar with Cirendipity’s silicone candle cup which is
the company’s method of reducing single-use container waste and a key distinctive selling factor
Design Strategy
Reflection
One of the key challenges I encountered during the development of Cirendipity Candles'
project was designing a truly unique user experience that resonated with their brand identity.
While my team was focused on creating a standard e-commerce website, I recognized that simply
having a professional online presence wasn’t enough. I encouraged the team to think beyond
just functionality, asking how we could craft an online experience tailored specifically for
Cirendipity Candles’ customers.
As a result, we were able to focus on what made the brand unique and how to weave their
sustainability message into every aspect of the customer's journey, ensuring that the website
not only facilitated transactions but also communicated the brand's values and missions
effectively. Revamping their social media posts to align with this strategy also further reinforced
the brand's image and improving outreach.